CFRIES

Centre Franco-Russe d’Intelligence Economique et Stratégique

18 mai 2005

Pernod Ricard puts $1.7 mln into re-branding Ararat cognac

MOSCOW. May 18 (Interfax) - France's Pernod Ricard, which owns the Yerevan Cognac Plant in Armenia, has invested more than $1.7 million in the re-branding of 'Ararat' cognacs, the plant's commercial director announced at a Wednesday press conference in Moscow.The re-branding has allowed the observance of "a balance between traditional Armenian cognacs and packaging, which should meet the requirements of the modern consumer," he said. "We will be changing packaging in the future depending on the requirements of the... [Lire la suite]
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